4 Key Choices

Record Label

The record label that we have chose to be signed by is Polydor Ltd, due to the other artists this company signs are very similar to ours. Also, we are using an Ellie Goulding song, as one of the record labels Ellie is signed to is Polydor Ltd.

" Founded in Germany in 1946 as the popular music arm of the long-established Deutsche Grammophon label, the UK division of Polydor was not established until ten years later - perfectly timed to coincide with the rock'n'roll revolution that was transforming the musical landscape and establishing youth culture for the first time as a significant phenomenon. Initially, the label concentrated on releasing continental-made recordings - but with Germany a popular touring destination for the emerging British 'beat' groups, there were rich pickings to be had. In August 1961, German Polydor released a single called My Bonnie by Tony Sheridan and The Beat Boys. Nobody realised it at the time, but the record was destined to change the face of popular music, for the backing group was none other than the Beatles"

 

 

Audience

Primary Audience: We are mostly aiming at girls at the age of 16+. The reason for this is because we have made our artist unique by her singing about personal situations, and some of them can be quite graphical due to her bad upbringing. The music video we have created can be considered as explicit due to the drug use that is shown. We have made the target audience older compared to the target audience of someone like Katy Perry, as she usually sings about things that young children can relate to or appeal too. Whereas our artist, Grace Starr, sings about things young children will not yet understand or know about therefore this is why our target audience starts at an older age.

Secondary Audience: Our secondary audience is going to be boys are the age of 16+. Although boys may not be interested in the music, they will be interested in Grace as someone to look at and someone they may find 'attractive'. Due to the tackled situations that are sang about, boys could also relate to this music. Our music video shows drug use and stereotypical things people presume teenagers do. This is why this will appeal to boys as well as girls because all genders may get into this sort of thing.

 

 

Artist

When we chose our song, we then had to chose an artist. Originally, we was going to make it so that all three members of the group (Me, Charlotte and Emma) were going to have a main role. But we did not know how to create this idea when there is only one singer in the song. Ellie Goulding also have a very distinctive voice, therefore we would not be able to have this voice being lip synced by three different people. Therefore, we chose Charlotte. We are very aware that there is several female artists in the music industry, but we think that Grace's unique selling point is the fact she is still young as she is only 19 years old. Another unique selling point is that she talks about situations that not a lot of female artists sing about, and approaches explicit situations in her music videos. Although she is young, she targets an audience at the age of 16 + and strictly no one younger due to the situations that are shown in her music videos. Many of the female artists that are already in the music industry target a wide audience range due Carley Rae Jepsen, who is also a young artist. We wanted to go more towards the Katy B style. This is what makes our artist unique.

 

 

 

 

 

 

 

Track

We come up with three different song choices, and had pros and cons for each one. We finalised on Ellie Goulding- You my everything to make it more upbeat and fun. Our first idea was Ellie Goulding ft. Eric Hassle - Be mine. We could not do this due to not having a male in the group and we did not want to go down the cliché boy meets girl and falls in love music video, we wanted to create something new. We didn't want to bore our audience with things they have already seen... We wanted to make sure they have not seen something like ours before, therefore we decided to not use this song and move on to a different one.

 

Next we came up will DJ Sammy- Heaven. We decided not to go with this idea either due to staying on the same page as the cliché love idea. We wanted to stay away from this completely, therefore changed our mind to a more upbeat song that would not make the audience bored and make guess what is going to happen next.

 

 

We then finalised our decision with Ellie Goulding - You my everything. This steers away from the genre of our previous songs as it is much more upbeat and fast which will keep the audience interested into what they are watching. Our video is very unpredictable, as if you heard the song without the video we are creating you would never guess what we have come up with. And this is why we loved this track idea. It leaves the audience wondering and intrigued to watch what we have came up with.