Here is a graph of the UK market in 2011 of how we consume music. Although this graph is 4 years old, from my own knowledge I know that the use of CD's has dramatically gone done due to the availability nowadays and how much technology has advanced. From this information we have decided to make Grace a YouTube channel so her popularity can spread and people can become more familiar with her name and image. We will also arrange radio interviews for her as the use of music consumption through radio is high. The amount of people that pay for downloads is also higher than people who download them for free, therefore we have put a link to iTunes on our website so that people can download the tracks.
Here is some information about how different age groups consume music. Our primary audience is people between 16 - 30, therefore this is why I have selected these two groups. The younger generation tend to listen to music through free media sources like You Tube, which is the main reason that we have decided to make a You Tube account. This is because this is the easiest way to find more fans and draw more peoples attention to the artist so her popularity will grow. 62% of people listen to music that is free over only 38% of people actually paying for it. Our target audience consume music through things like You Tube, therefore to create our own account sounds like the best idea to spread Grace's image. When it comes to the 25-34 year olds, there is still more people of 55% that download music for free. Also, under a quarter of people actually buy a CD.
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