Gender: As you can see, only 10 out of 40 of the songs are sung by females, and some share the same artist. However, there is 20 of the artists that are male that are in the charts, and this clearly shows there is a gap in the market for solo female artists with a unique voice.
Solo/Group?: Within the Charts there are 9 groups with the rest 31 either singing solo of collaborating with another solo artist. This shows that there is a gap in the market for groups, particularly a female group. However, with the high number of solo artists that are included in the top 40, this shows that solo artists are very popular with the UK audience and they love listening to a single artists music. I think with the current groups that are in the music industry at the moment, the amount of competition varies dependant on gender. It is clear to say that One Direction dominant the boy band market and would be hard for a new boy band to compete. However, in the girl band music industry there is not one dominant group, they all share the equal share. For example Little Mix, The Saturdays, however none of these groups are included in the charts. This shows that there could be a gap in the market for a girl band, but also shows it could be a risk due to there not being one band that has dominated all other bands and may find it hard to compare to previous sensations like The Spice Girls. Due to the dominated male boy band One Direction and there being no dominant girl band struggle, this is why we chose a solo artist.
Ethnicity: Throughout the whole of the charts there are only 4 black artists, which shows there is a big gap in the market for different ethnicities. Besides these 4, the remaining 36 are all white artists. Here is strong evidence that black or other ethnicities are under supplied in the music industry compared to white artists.
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