Here is a chart which shows the genre of music that was most popular in 2011 and 2012 to see what can be most popular and what is needed when it comes to 2014. Although the genre of our song, ElectroPop/Dance is not included in this chart, the closest Genre to this is Pop. In 2011 the Pop/Top 40/ Current Hits genre held 19.1% of the market share but in 2012 it decreased by 0.3% to 18.8%. This shows the decrease in popularity of this genre, which yes therefore was a risk for us to choose. But as the years go on the trends change and in 2014 Dance is a newcomer and is becoming very popular, therefore our song is a good choice.
Here is an article that was released in 2013, showing the increase of market share that Dance has held.
This is showing that Dance Music is becoming more and more popular, and was highest than when it was highest last in 2006, and in 2014 this market share has increased due to the population of this genre becoming more and more popular.
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