2. How effective is the combination of your main product and ancillary texts?

In my opinion we have created a brand that stands out for Grace Starr through the strategic combination of our music video, digipak and website. We used a wide variety of techniques by using a simple but effective album cover, also by keeping a consistent style across all the advertisements and also by a similarly styled images to advertise our star.

What we tried to achieve was to keep a consistent girly style across all the texts and we also have displayed this in the images. Furthermore we also wanted to display a sense of innocence and femininity as we are hoping this will attract more of the younger audience as well as teenagers our age. I feel we have done this by constantly using the colours white and pink throughout the website and album cover. 

Synergy:

It is very important for a new artist like Grace to use good advertising techniques that will stand out in the music industry. Especially as it will have very hard competition for her age group and gender. To be able to achieve this we need to make her stand out from the crowd so we have to make her look different and make her identity recognisable and memorable but at the same time we need to utilise her image so we attract the target audience so make sure she makes sales for her albums.

These are artists we got inspiration from for our star. Both of these artist come across very feminine and innocent, this is how Grace has been portrayed too.

This is the difference between our first draft and our final music video. Our first draft had lots of dark shots with drugs and alcohol influences, this did not match the rest of the advertisement so we decided to change it to match her image in the posters and the website. This is where the idea of the flashing lights came up as they fit in with her style. The silhouette shot is to enhance her beauty and how innocent she actually is. By flashing different colour lights in the background it symbolises her image and helps the audience to recognise Grace. 

The screen recording below shows all of the social media sites we have created used for our artist this also includes all the pages of our website.






Below is the colour schemes we have used for the digipak, website and music video. We have made all the colours for them very girly and light colours. The dark colours that are used are to represent her dark red lipstick on her lips or the green grass when we filmed in the woods.