3. What have you learnt from your audience feedback?

We gained audience feedback from not only our target audiences, but also with our secondary and tertiary audiences. This helped us acknowledge what people like about our productions, and what people don't like about our productions. From different feedback methods, we gained a variety of positive comments and constructive criticism which either led us to remove some aspects of our creations or keep them. We used online surveys, video interviews, and questionnaires to receive our feedback.

Here is the feedback we received from our first draft music video, we had a range of positive and negative comments, which we went on to improve upon and make our final video a much more success.

Here is our feedback from our website, I took a lot of time to create this website to make sure it was a success. We then asked our classmates to give us feedback on our website so that we could improve the things that they did not like. I then made changes to our website to make sure it was as good as it could be. 

How we responded to criticisms

• A lot of our criticism's were that we look too much into the skins influence and use too much drugs and alcohol which does not match our digipack and website. We all sat down to look at what has been said, and then we started to agree. Therefore we went through and took out all of the drugs and alcohol scenes and decided to re film a more glamorous shot.
• Another criticism is that someone could have a seizure when watching this video. We highly disagree, as although there is a lot of flashing which combine shots together and relate to our genre, we do not feel that are extreme enough to make someone have a seizure.

This is our digipack feedback, however the feedback is on the first draft of the digipack, not the final outcome that you can see below. We knew our first draft needed a lot of improvements and a lot of changes to create the final product. However, the feedback we received was very beneficial as some things that other people noticed, we may not have.

How we responded to criticism 

• Someone said on our negative feedback that our merchandise was not very appealing, therefore I went through and created more merchandise, we now have more exciting merchandise with things like album covers appearing on them.
• Another negative comment was that social media links should have been added onto the home page. And when we looked back at our website, we was confused as to why we had not added these without being told by our feedback. Therefore we immediately added them onto our home page.

How we responded to criticism.

• Someone said that our digipack could include a thank you page, and we agreed as we want Grace to be a very emotional star who interacts with her fans a lot. Therefore we went and added a thank you page and dedicated her album.
• Another comment was that the font was hard to read, therefore we went on and made it bigger. However, on the lyrics page we could not make it any bigger as it would have not all fit on the page. Also it was said that the font is hard to read, which we disagreed with, but did not make any changes as we feel as though this fits well with our stars brand image.

We then created a questionnaire of our final music video, so that we could get people from our class to watch our video and give the final piece to feedback so we could see what our audiences thought of it. There is a variety of different audiences here, and an answer from our primary audience - young females, secondary audience- young boys, and tertiary audience- parents. This then gave us a broader answer which we were able to get different opinions from all our different feedback's.
The questions we collated were:

What is your age?

What do you think the genre of the music video is?

What do you like about the video?

What do you think could be improved about the video?

Do you think it is similar to a real video?

Which TV Channels would you expect to see the video on?

Do you think this video is suitable for the artist as a debut release?

Rate the video out of 10.

We took a look and started to try and relate to Blumler and Katz's Gratification Theory (1974). We then analysed the ways in which we could relate to the gratification theory and how we planned to appeal to all three of our target audiences.